Turning Migrant Testimony into a Multilingual Campaign System
Built a multilingual storytelling and distribution system for IOM's By Us, For Us campaign, pairing lived-experience narratives, explainers, an interactive map, and documentary material with regional digital reach.
IOM Bosnia and Herzegovina needed a migration communication campaign that could carry lived experience with care and still perform as a public information system. The work had to reach audiences in Bosnia and Herzegovina and selected regional and international contexts, including Syria, Bangladesh, Pakistan, and Afghanistan.
The risk was familiar: sensitive testimony becoming either too fragile to distribute or too flattened to matter. The campaign had to move across languages, formats, and platforms while keeping long-form interviews, microstories, explainers, and an interactive storytelling map part of one recognizable system.
SO.. treated storytelling as both an ethical practice and a distribution problem. We built the campaign concept, interview logic, narrative architecture, digital strategy, deployment rhythm, and optimization loop so each story could remain personal while contributing to a coherent public-interest campaign.
The team coordinated field filming and studio post-production, then produced long-form interviews, short-form microstories, animated explainers, expert and community amplification formats, multilingual adaptations and subtitles, and an interactive digital storytelling map. A documentary film based on four in-depth interviews was also produced as a long-term educational and advocacy asset; unreleased private viewing links are intentionally excluded here.
More than 3.2 million unique users reached across digital platforms.
Over 8 million views and impressions generated through paid and organic distribution.
A durable multilingual story archive and documentary asset base created for future institutional education and advocacy use.
Signals that held
Selected proof points and publication-safe visuals from the work.
3.2M+
8M+
4+
4
Making Public Awareness Campaigns Measurable and Harder to Ignore
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