Blue printed Bain de Mer swim shorts with an LA monogram, on an orange ground

Bain de Mer

Swimwear from Saint-Tropez, given a world to wear.

Three pieces from the collection, photographed on white.

A cobalt one-piece swimsuit, studio
A green one-shoulder swimsuit, studio
A turquoise plunge swimsuit, studio
A man in white printed swim shorts stands on a rock in open water. The print on the shorts is a drawn postcard: Greetings from Bain de Mer, French Riviera.

The swimsuit was the entry point.The world was the strategy.

Three men in printed Bain de Mer shorts walk through the surf at Pampelonne
A father and son in matching printed swim shorts on the beach
Pampelonne beach: umbrellas, bathers and the sea to the horizon
Venice Beach, Los Angeles: palms and beach houses, empty sand with the Bain de Mer name, the Pacific below
Los Angeles: a woman in a navy Bain de Mer tee walks past a white and red Ferrari carrying a pink Bain de Mer Atelier tote
Monte Carlo, from the film: a woman sits in the open door of a white Ferrari with the pink Bain de Mer Atelier tote at her feet

The Monte Carlo film

No dialogue. The film opens on the Casino de Monte-Carlo, a palm and the Monaco flag, follows a helicopter across a white sky, two friends at a cafe table and a white Ferrari with a pink Bain de Mer tote, then rocks, sea and backlight, and ends as a navy Bain de Mer bag is lifted to the camera.

Bain de Mer, in the campaign’s letters

Three photographs from the campaign, one after another, behind the name Bain de Mer set across the page in the reels' serif; then the reel's own letters drift beside a photograph from the dunes.

A man in a pink cap and loud printed shorts wades between rocks

BAIN DE MERST. TROPEZ

SO.. for Bain de Mer

Client
Bain de Mer
Years
2024–2025
Scope
US market positioning, lifestyle branding, film, campaign & growth strategy

For Bain de Mer, a swimwear label from Saint-Tropez, SO.. worked across US market positioning, lifestyle branding, film, campaign and growth strategy in 2024 and 2025, including the Monte Carlo film, the campaign and the reel letters.

Next case
IOM: By Us, For Us
Testimony into a system