Building Joint Promotion Systems for Bosnia and Herzegovina's Protected Areas
Developing joint promotion packages for protected areas across Bosnia and Herzegovina, turning three geographic clusters into usable destination narratives, itineraries, and digital toolkits.
UNDP Bosnia and Herzegovina engaged SO.. under the Sustainable Protected Areas programme to develop joint promotion packages for selected protected areas organized into three geographic clusters. The assignment is not only about visibility; it is about making protected areas easier to understand, promote, visit responsibly, and manage as connected destination experiences.
Protected areas could not be treated as isolated locations or scenic assets. The work needed to connect stakeholders, landscapes, visitor experiences, conservation priorities, tourism realities, and institutional communication needs without producing another set of disconnected promotional files.
SO.. structured the assignment around cluster-level destination systems: narrative positioning, messaging architecture, experience-based itineraries, visual communication logic, immersive digital storytelling components, and standardized digital toolkits that protected area teams and partner institutions can continue using after the project.
Project delivery combines desk research, field validation visits, stakeholder consultations, participatory workshops, multimedia content planning, communication templates, implementation guidelines, and targeted training support. The point is to make the promotional packages evidence-based, locally grounded, and useful for the people who will carry them.
Three geographic clusters are being shaped into joint promotion packages with shared logic and distinct visitor propositions.
Experience-based itineraries and immersive digital storytelling components are being developed as part of the destination system.
Standardized digital toolkits, communication templates, implementation guidance, and training support are being prepared for long-term use by protected area teams and partners.
Current temporary landscape imagery remains in place until final approved project visuals are supplied.
Signals that held
Selected proof points and publication-safe visuals from the work.
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Joint packages
Field visits
Toolkits
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